Every real estate company will have to decide about its digitalization strategy sooner or later. Only if the digitalization effort is systematically planned and executed, the targets can be reached.
Use the Digital Transformation Canvas for real estate for a systematic evaluation of your digitalization efforts. Iterate your plans to success.
Strategic and systematic planning of your digitalization allows you to deviate from standard offers to customized value propositions supported by digital value chains.
A steep innovation learning curve with minimal costs - this is the holy grail of innovation management. To this end, digitalization provides ideal preconditions to conduct experiments and to create testable prototypes in no time, enhancing the time to market for digital innovations.
The next supplier is only one click away. This truism of the internet age also means for small to medium real estate companies that added value couldn't be created through frontal competition but through creating customer and partner networks.
By establishing digital value chains where all levels of the real estate management process are integrated, customer value is created not through dissociation but synergies.
The value propositions of products in the digital economy are in constant flux. Integrated into digital networks that are themselves changing by the day, the value proposition must adapt to customers' changing needs.
The Digital Transformation Canvas allows every real estate company to adapt to changing constellations in the market and test and monitor implementation efforts on an ongoing basis.
The Digital Transformation Canvas (DTC) for real estate provides a simple but efficient digitalization planning tool for the evaluation and ongoing re-evaluation of digitalization strategies and projects. The DTC is based on the renowned Business Model Canvas created by Alexander Osterwalder. Highlighting the five main perspectives of any digitalization effort: customers, competition, data, innovation, and value creation.
Data are the new oil, as the saying goes. Yet, the real difficulty lies in finding the right data that enhance the company's performance and profitability.
Therefore, a digitalization strategy must incorporate a clear path to identifying essential data and ensuring seamless access.
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